Search engines such as Google, Yahoo and Bing, reveal in search results those sites they deem to be of relevance and authority. Relevance is normally measured through content analysis while authority is evaluated according to several considerations, with the number of quality links that a page has as the most important factor. Quality links are similar to votes, so the more links or votes a site receives, the higher its rank in the search engines. But how will a website get more links? Or better yet, how will it rank in the top twenty or even top ten search engine results?
The answer is: Search Engine Optimization otherwise known as SEO – a powerful and effective web marketing strategy. SEO is a method that assists search engines in finding and ranking your site so that it shows on top of millions of other websites each time someone searches a query related to what your site offers. Basically, it helps in obtaining traffic to your site from search engines. Difference between Search Engines and Humans Search engines are never like humans. Obviously, people view web pages which search engines cannot do. Despite the rapid technology advancement, search engines are neither able to appreciate a creative web design nor could they admire the sounds of music and the movement in movies. Search engines are driven by texts; they crawl the Web to look for specific text items to find out what a site is all about.
However, crawling the Web is just the beginning. Search engines perform other activities to deliver the best search results. These activities include – indexing, processing as well as calculating relevancy and retrieving of results. In summary. .Search Engine Optimization is an activity that ensures your website gets found in these search engines, specifically for words or phrases that are related to your site with serious thoughts of great content and quality links.
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